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Intonality Blog

Insights on playlist promotion & music marketing

Practical guides, industry breakdowns and honest advice for artists trying to get their music heard by real listeners.

How to Split Test a Playlist Pitch (and Read the Results)
Oct 25, 2026

How to Split Test a Playlist Pitch (and Read the Results)

Learn how to split test a playlist pitch: change one variable, match your curator groups, pick one metric, and know when a result...

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Explicit Content Playlisting on Spotify: A Guide for Artists
Oct 24, 2026

Explicit Content Playlisting on Spotify: A Guide for Artists

How explicit tracks get playlisted on Spotify: how the E tag works, what listener filters do, when a clean version helps, and how...

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Pitch Language for Curators: What to Write and What to Cut
Oct 23, 2026

Pitch Language for Curators: What to Write and What to Cut

Write a playlist pitch curators actually read: the structure, the sonic descriptors, the phrases to cut, and before-and-after exam...

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Cover Song Playlisting: How to Pitch a Cover to Curators
Oct 22, 2026

Cover Song Playlisting: How to Pitch a Cover to Curators

How to get a cover song on Spotify playlists: licensing, the pitch form, what curators want, a pitch formula, timing and mistakes...

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BPM Matching Playlists: What Works for Artists and Listeners
Oct 21, 2026

BPM Matching Playlists: What Works for Artists and Listeners

How BPM matching works in playlists, what it can't do for Spotify placement, and how artists should use tempo, key, energy and mas...

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Cross-Genre Playlist Pitching: How to Pitch Hybrid Music
Oct 20, 2026

Cross-Genre Playlist Pitching: How to Pitch Hybrid Music

Pitching music that sits between genres? Learn how to pick a primary genre, find curators who fit, and write a pitch that gets a h...

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How to Re-Pitch a Song After a Playlist Rejection
Oct 19, 2026

How to Re-Pitch a Song After a Playlist Rejection

Rejected by Spotify editors or a curator? Learn what you can re-pitch, what you can't, how long to wait, and how to turn a no into...

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Pitch Multiple Tracks on Spotify, One Song at a Time for Indie Artists
Oct 18, 2026

Pitch Multiple Tracks on Spotify, One Song at a Time for Indie Artists

Indie artists can pitch multiple tracks on Spotify at least seven days before release, stagger songs, and use curator feedback to...

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Playlist Pitch Examples for Indie Musicians: What to Write and When
Oct 17, 2026

Playlist Pitch Examples for Indie Musicians: What to Write and When

Learn how indie musicians can write a Spotify playlist pitch with field by field examples, release timing, and when managed pitchi...

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